From 23 October to 26 November, Palazzo della Meridiana in Genoa will be hosting the exhibition “IBOX: our 4.0 life”, promoted by Giglio Group. For Giglio Group, what many have defined as the Fourth Industrial Revolution is a radical change in modern existence.

The starting point for the exhibition is the revolutionary 4.0 e-commerce technology pioneered by Giglio Group. For the first time in history, it will be possible to integrate traditional media with online retail platforms; users will be able to make real-time purchases of products seen on TV or video streaming.

From 4.0 e-commerce, the show takes a journey through the digital ecosystem, beginning with the current revolution and continuing to perspectives for a near future – through engaging images and videos – which will mark a momentous socio-economic and cultural transformation, expected to occur over the next five years. It’s an exciting experience, destined to overturn our conventional habits and ways of thinking.

“IBOX: our 4.0 life” is an interactive exhibition that invites involvement on the part of the audience. Not only 4.0 e-commerce, but also virtual research, augmented reality and technological innovation will engage visitors’ interest as they are invited to try out new tools for synchronisation between TV and mobile devices, in a unique opportunity for fusion between user and consumer.